{"id":223,"date":"2026-10-16T13:56:46","date_gmt":"2026-10-16T13:56:46","guid":{"rendered":"https:\/\/majella.mighty-krulz.si\/about\/"},"modified":"2026-10-16T18:13:33","modified_gmt":"2026-10-16T18:13:33","slug":"about","status":"publish","type":"page","link":"https:\/\/majella.mighty-krulz.si\/sl\/about\/","title":{"rendered":"About"},"content":{"rendered":"

\nOur story\n<\/p>

\nWe went looking for this and it DIDN'T EXIST<\/span>.\n<\/h1>

\nFour friends, one conversation that wouldn't end, and three years of finding out how little anyone had bothered to build for men.\n<\/p><\/div><\/div>

\n<\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\n<\/div>

\n4.7 \/ 5 from 71 verified reviews\n<\/p><\/div><\/div>

\n<\/rect><\/rect><\/rect><\/rect><\/rect><\/rect><\/path><\/path><\/path><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/rect><\/clipPath><\/rect><\/clipPath><\/defs><\/svg>\n<\/div><\/div>\"Man<\/section>

\nHalf of the story is MALE<\/span>.\n<\/span>\nALMOST NONE<\/span> of the attention is.\n<\/span><\/h2>

\nMajella exists to change what men are given to work with - starting with the one thing they wear every day and never think about.\n<\/p><\/div><\/section>

\"The

\nHow it started\n<\/p>

\nA conversation that was supposed to be a JOKE<\/span>.\n<\/h2>

\nNew Year's Eve. Four friends, partners in the room, and a conversation that started as a joke about overheating and turned into two hours. One of us had watched his brother go through years of trying. Another had a similar story a little further out in the family. So we did what anyone does \u2014 we searched.\n<\/p>

\nFor women there was everything: products, communities, dozens of accounts, whole shelves. For men there was a row of supplements and silence. Not one account we could find was about male fertility. The pieces existed separately \u2014 fabrics that cool, fabrics that shield \u2014 but nobody had put them together, and nobody was talking to men about it at all.\n<\/p>

\nWe dove into the research on heat, EMF exposure, and testicular function, working to bridge the gap between science and everyday wear. We got the first samples sewn by one of our sisters, in Slovenia, on a domestic machine. They were far from ready. Dozens of iterations, two specialized manufacturers, and endless testing phases later \u2014 measuring thermal regulation, shield efficiency, and fit \u2014 we finally developed a product grounded in science that we were proud to wear ourselves.\n<\/p><\/div><\/div><\/div><\/section>

\nTimeline\n<\/p>

\nHow we got here.\n<\/h2><\/div>
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\n2026\n<\/p>

\nThe conversation\n<\/h3>

\nNew Year\u2019s Eve. Four friends work out that the product they are describing doesn't exist.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nWe read all the literature\n<\/h3>

\nDiving deep into research on heat, EMF exposure, and male fertility to understand the core science.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nWe ask fertility doctors and advisors\n<\/h3>

\nConsulting with specialists to validate the problem and refine our approach to male reproductive health.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nWe ask 300+ people\n<\/h3>

\nA survey on what people believe about fertility, blame, heat, and phones. Some of it surprises us.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nFabric selection and testing\n<\/h3>

\nTesting materials from 4 different EMF suppliers and evaluating over 5 different types of underwear at the Faculty of Electrical Engineering to select the absolute best elements.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nFirst samples\n<\/h3>

\nThe first 2 prototypes sewn by a co-founder's mother-in-law, followed by 2 more by a sister in Slovenia. Bad, but proof the concept worked.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nFirst thermal imaging\n<\/h3>

\nWorking with the Faculty of Electrical Engineering, we photograph the thermal differences for the first time.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nTwo manufacturers\n<\/h3>

\nOrdering 2 prototypes from each of two specialized manufacturers, testing every detail to select the final winner.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nReal-life cooling study\n<\/h3>

\nPutting the finalized prototypes to the test in real-world conditions to prove their thermal regulation capabilities.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nFirst sale\n<\/h3>

\nLate February. The first orders come from people we know, then from strangers.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nExpansion across borders\n<\/h3>

\nRapidly growing from our first international orders to landing in our second, third, and fourth countries.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>

\n
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\n2026\n<\/p>

\nSelling in over 24 countries\n<\/h3>

\nDelivering science-backed underwear to men worldwide.\n<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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\nWhere we are now:\n<\/p>

\n2000+\n<\/p>

\nPairs worn\n<\/p><\/div>

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\n71\n<\/p>

\nVerified reviews\n<\/p><\/div>

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\n300+\n<\/p>

\nPeople surveyed\n<\/p><\/div>

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\n3\n<\/p>

\nUniversity laboratories\n<\/p><\/div><\/section>

\nEvidence\n<\/p>

\nHow we tested ALL<\/span> of this.\n<\/h2>

\nWe could have written a nice sentence about cooling and left it there. Instead here is every measurement behind this product, who did it, and what it does and doesn't prove.\n<\/p><\/div><\/div>

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